Here’s the big daddy of all On-Page Optimization Technique. Every article written under the sun about On-Page Optimization Techniques will have blog post title in it, so why miss it.
It’s obvious for you to know that post title should be max 70 characters long as Google only reads the first 70 characters in a post title while indexing.
But…
Do you know how much characters of that post title are actually seen by the user? Since we write article for humans and not bot, it’s very important to understand how much is actually shown to the human eye.
Thanks to SEO Moz for developing a tool that represents the exact way any search result is seen by user. I read about this tool first on Anurag Balagam’s site SEOUnplug.com
Click here to access the tool developed by SEO Moz.
Now what this tool does is represent the title that will be displayed the same way in Google Search Results. It allows you add your keyword and a title with that keyword in it and how many characters will be displayed in Search Results.
What more can be done to a blog post title once you know how many characters will be displayed?
Place keywords appropriately.
It is advisable to post keyword at start or after two-three words in the title. I could write the title of this post in two different ways, and they are:
Title #1 – “On-Page Optimization Techniques: Top 5 Lesser Known Strategies” or
Title #2 – “5 Lesser Known On-Page Optimization Techniques to Understand in 2015”
Nonetheless, I’ll always suggest you to write post titles in such a way that your reader understands it and not for search engine bot. Your article title is like an advertisement to your blog post, so the more enticing it is, greater the CTR it will generate.
Well, talking about CTR, there’s one super secret technique I’d liked to share which I observed and learned from Imran Uddin’s site AllIndiaYouth.com that they applied during Friendship Day Event.
He added characters like ‘{Geek]*’ or ‘[New]’ at the start of the blog post title. Adding such characters do not magically improve CTR but it does looks different to the reader, and he usually clicks on it if it appears on the first page.
Now most of you might not know but if a website gets high CTR, then Google automatically increases its ranking position by 3-4 places. This technique works only when the article is ranking on 1st page of Google. One of my friend tried this same strategy, and his SERP increased from 9th position to a whooping 3rd position.
Isn’t this cool? Yeah, it is.
Conclusion
For all the basic On-Page Optimization Techniques, I’d suggest you to read this post by Brian Dean.
I do believe I was able to provide a unique and valuable article about On-Page Optimization, that would help outrank your competitors by using these white hat techniques.
I’d love to hear your response on this post for which I have been researching for over a month or so.
I’d feel great if you take some precious time and leave your valuable comment below.
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