The second most part of a webpage that has more content (meat) after the blog post itself is the comments.
Readers do leave comment on a blog post, if they truly appreciate it. Most of the comments are either one-liner or pretty generic but few readers leave a long and valuable comment.
I hope you all know that Google bot reads a blog post as well as comments on it and can differentiate between a blog post and comments. Blog posts and comments help Google understand the context of the article.
So what can you do to help comments play an important in On-Page Optimization?
Answer is, Add Keyword(s)!
Your readers may not add the keywords in their comments you are targeting, so this is what I’d suggest you to do.
Keep the comments on moderation, once you have a long or valuable comment on hold, add one or two keywords you are targeting in that comment. No! do not keyword stuff but add keywords in such a way that it would feel natural to any human. Just add keyword once or twice in the comment and make it look pretty natural.
I would request you to not keyword stuff it because it could do more harm to your site than any good at all. If you cannot make the comment look natural once you add keyword(s), I’d suggest not doing it.
Using this technique, I’ve seen almost 30-40% increase in organic traffic for the article’s comments I modified.
Now let’s move on to the integral part of this post, the #1 On-Page Optimization Technique and it is…
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