Most of you might know that giving sitewide (sidebar) link to another website or even receiving such links is considered highest level of Spam by Google.
Why?
A sidebar link is what I call as deceptive link. It may look like just one link, but it’s not.
Consider a website ‘A’ has 100 pages, and it give sidebar link to website ‘B,’ website ‘B’ receives not one but 100 backlinks from Website ‘A.’ Since all those 100 pages have a sidebar, Google considers this as a link from every webpage of A.
Then why I have mentioned Sitewide Link as another lesser known On-Page Optimization Technique?
Here’s the answer…
If we think a little deep and narrower, what can happen if we add a link to awebpage of the same site on the sidebar. Like Website ‘A’ links an internal article in its sidebar. Putting a sidebar link pointing to one of the internal webpage is also a sort of interlink and Google 100% supports interlinking.
Using this, you can put link to an internal article(s) on the sidebar which helps you a lot. Here’s the same strategy on my site’s sidebar.
Recently I had linked to an article on one of my other website and made some changes to that article. Later on within a week, organic traffic to that article increased from 250views/day to almost 700views/day, that’s almost 280% increase. Isn’t this strategy awesome?
If you ask me, then yes it is, all you have to do is just internal link to an article on the sidebar.
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