Did you ever have a chance to read some legal document? How is it? Is it easy to understand or very hard?
It’s hard, very hard to understand, all those alien words and the type of sentence framing and vocabulary a normal person isn’t used to. I bet you’d have to sit with a dictionary to understand it and still have some doubts.
Consider if all blog posts were written in such language, how many articles would you read? And which articles would you understand? Thus in such scenario, we have something called Reading Level.
Reading Level tells us how easier (or hard) is it to read certain type of text. There are different kinds of users utilizing the internet ranging from primary school students aged between 6-8 years to retired senior citizen aging more than 65.
If you’re using (or used) ‘WordPress SEO by Yoast plugin,’ you probably might have seen something like ‘Flesch Reading Ease Test’ and that’s what I’m talking about.
Flesch Reading Test determines the ease to read a certain piece of text. Higher the score an article gets in Flesch Reading Ease Test, the easier that article is to read. A score of 60-70 is considered ideal and is easily understood by 13-15-year-old kids. To get a better understanding of this concept, it's recommended to read this Wikipedia article.
If you search something on Google, it has an option to rearrange search results according to ‘Reading Level.’ Though not a major ranking factor but Google naturally does arrange results according to Reading Level, it’s very important to take Flesch Reading Ease Test Score into consideration while writing an article.
WordPress users can use WordPress SEO by Yoast plugin to measure reading level score and other important On-Page Optimization factors. Blogger users can take advantage of Readability-Score.com to measure Reading Level of their blog post.
Recently I even published an article about a tool called Grammarly which helps to weed out grammatical, vocabulary, punctuation errors and spelling mistakes from an article. This will help you to publish a near-to-perfect blog post. It helped me get a score of 99 out of 100 from 72 out of 100 just with a few clicks.
Now let’s move on to the next On-Page Optimization Technique, shall we?
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