While a quality blog post should be devoted to the readers, it should also please the search spiders to rank them for those readers.
On page SEO is also very important to let the search engine bots know what your content is all about.
A quality article which is expected to be loved by search engines are ought to be SEO optimized.
You should not hesitate to link to authority sites (the relevant ones) in fear of bleeding SEO juice. Linking to other authority blogs can make your content more relevant and trustworthy.
On-Page SEO includes internal linking (explained above), adding of related keywords, optimizing images for search engines etc.
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