Keywords are still important if you want some traffic from search engines. However, having keywords less than three to four words makes it quite broad to appeal to a single reader base.
For example, if you (an Australian) weave your content around the keyword “car mechanic shop” you are sure to compete with millions if not billions of other car mechanic shops in the whole world.
Another thing is even if you rank for car mechanics your readers will not be convertible because you simply are not situated near to the location.
Like if an American car owner dropped to your site from a search engine he would simply bounce off seeing your local business address situated in Australia.
Again, if you consider using a long tail keyword like “car repair shop in south Sydney” You have to compete with ten times less other sites and you havetargeted visitors who could be easily converted into your leads or clients.
This is what is called long tail keywords. I use Long Tail Pro to find highly converting keywords that are easy to rank.
Long tail keywords are something that can make your post more unique because many people won’t choose them due to fewer searches. I, however, suggest you to use them to bring in more committed traffic. See how you can find highly profitable keywords by doing keyword difficulty analysis.
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